{"id":586,"date":"2012-11-17T23:32:02","date_gmt":"2012-11-17T21:32:02","guid":{"rendered":"http:\/\/medienradio.org\/mr\/?p=570"},"modified":"2013-01-28T15:57:48","modified_gmt":"2013-01-28T13:57:48","slug":"mr063-werbung-2","status":"publish","type":"podcast","link":"https:\/\/www.kuechenstud.io\/medienradio\/podcast\/mr063-werbung-2\/","title":{"rendered":"DI063 Werbung"},"content":{"rendered":"<p>Philip Banse l\u00e4sst sich von Werber-Veteran Thomas Koch (tk-one, Ex-CEO von tkm) erkl\u00e4ren, wie Werbung funktioniert und warum nicht. Es geht um Media-Agenturen, Preis-Modelle, TV-Optimierung und Baum\u00e4rkte. Kurz nach der Halbzeit widmet sich Thomas der Frage, was bei Online-Werbung falsch l\u00e4uft. Es ging viel um Strukturen und Funktionsweisen, deswegen eine \u00fcberschaubare Linkliste.<\/p>\n<ul>\n<li><a href=\"https:\/\/de.twitter.com\/ufomedia\">Thomas Koch\/Twitter<\/a><\/li>\n<li><a href=\"https:\/\/ufomedia.posterous.com\/\">Thomas Koch Blog<\/a><\/li>\n<li><a href=\"http:\/\/wir.muessenreden.de\/2012\/09\/26\/wmr50-voll-authentische-jubilaumsinszenierung-mit-sascha-lobo\/\">&#8220;Mir m\u00fcssen reden&#8221;-Podcast mit Sascha Lobo<\/a><\/li>\n<li><a href=\"http:\/\/www.groupm.com\/\">GroupM<\/a><\/li>\n<li>dctp.tv<\/li>\n<li><a href=\"http:\/\/medienradio.org\/mr\/mr062-suddeutsche-de\/\">Medienradio mit Stefan Pl\u00f6chinger, S\u00fcddeutsche.de<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-586","podcast","type-podcast","status-publish","hentry","post"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/episodes\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":3,"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/episodes\/586\/revisions"}],"predecessor-version":[{"id":592,"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/episodes\/586\/revisions\/592"}],"wp:attachment":[{"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kuechenstud.io\/medienradio\/wp-json\/wp\/v2\/tags?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}